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	<title>Urban Descent</title>
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	<link>http://www.urbandescent.com.au</link>
	<description>Your ultimate challenge...</description>
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		<title>Urban Descent Perth 2012 Launch Video</title>
		<link>http://www.urbandescent.com.au/wa-news/</link>
		<comments>http://www.urbandescent.com.au/wa-news/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 09:05:11 +0000</pubDate>
		<dc:creator>UD Perth</dc:creator>
				<category><![CDATA[Western Australia]]></category>
		<category><![CDATA[abseiling]]></category>
		<category><![CDATA[blaque masque]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[PMH]]></category>
		<category><![CDATA[PMHF]]></category>
		<category><![CDATA[UD perth 2012]]></category>
		<category><![CDATA[urban descent]]></category>
		<category><![CDATA[urban descent 2012]]></category>
		<category><![CDATA[urban descent perth]]></category>
		<category><![CDATA[wa]]></category>
		<category><![CDATA[western australia]]></category>
		<category><![CDATA[woodside plaza]]></category>

		<guid isPermaLink="false">http://www.urbandescent.com.au/?p=100</guid>
		<description><![CDATA[The 2012 PMH Foundation Urban Descent presented by Dexus will be held on April 27 and 28 and will provide abseilers with a unique opportunity to abseil 125 metres from the Woodside Plaza building on the corner of St Georges Terrace and Milligan Street. <a href="http://www.urbandescent.com.au/wa-news/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><iframe src="http://www.youtube.com/embed/KXC2lDieDsw" frameborder="0" width="853" height="480"></iframe></p>
<p style="text-align: left;">The video was taken at the Urban Descent Perth 2012 Launch event held at the Woodside Plaza on November 30, 2011 thanks to the <a title="Dexus Property Group" href="http://www.dexus.com" target="_blank">Dexus Property Group</a>. The video was shot and edited by <a title="Blaque Masque" href="http://blaquemasque.com" target="_blank">Blaque Masque</a>.</p>
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		<title>Urban Descent Wins Award</title>
		<link>http://www.urbandescent.com.au/new-south-wales/</link>
		<comments>http://www.urbandescent.com.au/new-south-wales/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 23:59:30 +0000</pubDate>
		<dc:creator>Ralph Gurr</dc:creator>
				<category><![CDATA[New South Wales]]></category>
		<category><![CDATA[fia 2012 winners]]></category>
		<category><![CDATA[fia awards]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[fundraising institute of australia]]></category>
		<category><![CDATA[sir david martin foundation]]></category>
		<category><![CDATA[urban descent]]></category>

		<guid isPermaLink="false">http://www.urbandescent.com.au/?p=97</guid>
		<description><![CDATA[Urban Descent was awarded the FIA Award for Excellence in Fundraising 2012 – Special Events NSW following the success of the October 2011 event on the AMP building in Sydney at which over $200,000 was raised for the Sir David &#8230; <a href="http://www.urbandescent.com.au/new-south-wales/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Urban Descent was awarded the FIA Award for Excellence in Fundraising 2012 – Special Events NSW following the success of the October 2011 event on the AMP building in Sydney at which over $200,000 was raised for the Sir David Martin Foundation.</p>
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		<title>Urban Descent Perth 2012 Details Announced</title>
		<link>http://www.urbandescent.com.au/wa-news/</link>
		<comments>http://www.urbandescent.com.au/wa-news/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 04:01:45 +0000</pubDate>
		<dc:creator>UD Perth</dc:creator>
				<category><![CDATA[Western Australia]]></category>

		<guid isPermaLink="false">http://www.urbandescent.com.au/?p=76</guid>
		<description><![CDATA[Urban Descent is pleased to announce that the 2012 event will return to a city building after several successful events at the WACA. The 2012 Perth Urban Descent will provide abseilers with a unique opportunity to abseil 125 metres from &#8230; <a href="http://www.urbandescent.com.au/wa-news/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-78" src="http://www.urbandescent.com.au/wp-content/uploads/DEXUS-logo_2945C_high-res.jpg" alt="" width="378" height="301" />Urban Descent is pleased to announce that the 2012 event will return to a city building after several successful events at the WACA. The 2012 Perth Urban Descent will provide abseilers with a unique opportunity to abseil <strong>125 metres</strong> from the Woodside Plaza building on the corner of St Georges Terrace and Milligan Street. The event dates are April 27 and 28.</p>
<p>The 2012 Perth Urban Descent will again raise money for the Princess Margaret Hospital Foundation, aiming to pass the $2 million mark since it all started in 2002.</p>
<p>THIS EVENT IS SOLD OUT!!!</p>
<p>Contact <a href="mailto:info@urbandescent.com.au">info@urbandescent.com.au</a> to register your interest vacancies as they arise or for future Perth Urban Descent events.</p>
<p>Urban Descent is pleased to acknowledge the support of Dexus for this year’s event which shall be known as the Dexus Urban Descent at Woodside Plaza.</p>
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		<title>How Ridiculous</title>
		<link>http://www.urbandescent.com.au/wa-news/</link>
		<comments>http://www.urbandescent.com.au/wa-news/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 02:23:12 +0000</pubDate>
		<dc:creator>UD Perth</dc:creator>
				<category><![CDATA[Western Australia]]></category>
		<category><![CDATA[How Ridiculous]]></category>
		<category><![CDATA[wa]]></category>
		<category><![CDATA[WACA]]></category>
		<category><![CDATA[western australia]]></category>

		<guid isPermaLink="false">http://www.urbandescent.com.au/?p=65</guid>
		<description><![CDATA[On April 8 2011 Urban Descent provided Kyle Nebel from the How Ridiculous team with an opportunity to make a basketball shot from the top of the WACA Light Tower. Pending approval this shot seems certain to become the official &#8230; <a href="http://www.urbandescent.com.au/wa-news/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.howridiculous.com.au/"><img class="aligncenter size-large wp-image-72" title="How Ridiculous" src="http://www.urbandescent.com.au/wp-content/uploads/HR-logo2_hr-1024x381.jpg" alt="" width="640" height="238" /></a></p>
<p>On April 8 2011 Urban Descent provided Kyle Nebel from the How Ridiculous team with an opportunity to make a basketball shot from the top of the WACA Light Tower. Pending approval this shot seems certain to become the official Guinness World for the highest basketball shot ever made. The final distance was calculated to be 66.89m which obliterated the previous record which was 30m. The ring was some 50m from the base of the tower and the direct distance measured was just over 82 meters. The successful shot took just under 3 hours to complete. A pulley system rigged by Urban Descent assisted the process of returning the basketballs to the top of the tower to allow the attempts to continue until the successful shot.</p>
<p>The Link to the footage is here: <a href="http://www.youtube.com/watch?v=UlS5-H4gwDM">http://www.youtube.com/watch?v=UlS5-H4gwDM</a></p>
<p>Brett Stanford for How Ridiculous:</p>
<blockquote><p>We are really thankful for Urban Descent for helping us to make this shot a reality. We were not sure we would ever get the chance to make a shot from the WACA light tower and to be able to do it was amazing and we are really grateful. Part of the vision of How Ridiculous is to encourage people to live selflessly and give generously and Urban Descent is an event that encompasses that really well by supporting the PMHF. The exposure we continue to receive through the world record shot helps us to promote Compassion and releasing children from extreme poverty which we are very thankful for.</p></blockquote>
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